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First print of 2011 – Modern Revision

Jody of Modern Revision contacted us in late November to see if we could help him design a promo piece for his company. Jody is a furniture designer and is scheduled to show off his stuff at the Interior Design show in Toronto, so he wanted a promo piece that was less of a business card and more of an art piece. His aesthetic is modern with a bit of 50s retro flair, so we tried to incorporate that into the design.

Being illustrators, Joel and I first submitted sketches that included modern elements with illustrations. We became fixated on skeleton keys! However the design that Jody chose was the most minimalist and very, very modern. This project was definitely an experiment for us to get out of our comfort zone! We’re very pleased with the result.

We did two passes for the green and one pass for the yellow, then blind printed a dingbat pattern over all of it and printed Jody’s info on the back in blind print.

Printed on Crane Lettra, 600 gsm, fluorescent white. 3.5″ x 3.5″

The sketches submitted. Click for larger
The final product. Sketch no. 4 minus the key and the dingbats blind-printed.

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